What is a flavour profile?

coffee flavour profile is the sensory “snapshot” of a bean - an organised list of the dominant aromas, taste notes and mouthfeel you perceive when you cup or brew it. Professionals map these attributes on the Specialty Coffee Association’s flavour wheel, using descriptors such as citrus, berry, caramel, floral or chocolate to capture what your tongue, nose and palate experience in the first few sips.

Why it matters

  • Guides purchasing: Knowing a coffee’s flavour profile lets you zero-in on beans you’ll actually enjoy (e.g., bright citrus vs. mellow nutty).
  • Informs roasting & brewing: Roasters tailor development time, and baristas tweak grind size, water temp and ratio to highlight or tame specific notes.
  • Enables consistent quality control: Cupping teams track flavour shifts across harvests and batches, ensuring the cup you get today tastes like the one you loved last month.
  • Develops your palate: Training yourself to identify profiles sharpens sensory memory and makes tasting sessions more rewarding.

How Flavour Profiles Form

Origin

Soil, altitude and genetics dictate base sugars, acids and aromatics.

Processing Method

Washed, natural or honey processing alters fruit contact time, boosting or muting fruity and ferment notes.

Roast Level

Light roasts preserve delicate florals. Darker roasts emphasise caramelised sugars and cocoa.

Brew Method

Grind, temperature, ratio and extraction time decide which soluble compounds land in your cup.

Grasping these building blocks makes the rest of this guide - our deep dives into each flavour category - more intuitive, so you can taste with purpose instead of guesswork.

Our Primary Flavour Categories

Coffee tasters sift through hundreds of individual tasting descriptors, but because all those flavours stem from the variables you just read about, we group them into nine easy-to-recognise parent categories.

Berries

Jammy sweetness with hints of strawberry, raspberry or blackberry. Often found in naturally processed African and Central American coffees. Espresso shots showcase its syrupy, fruit-preserve character.

Caramel

Burnt sugar, toffee and butterscotch flavours created by longer Maillard reactions in medium-dark roasts. Smooth and crowd-pleasing, they shine in espresso-based lattes and flat whites.

Chocolate

Cocoa nib, dark chocolate and fudge sweetness that deepens as roast colour darkens. Classic in Brazilian, Colombian and many balanced blends. Ideal for milk drinks.

Citrus

Bright, mouth-watering acidity reminiscent of lemon, lime or orange zest. Common in Ethiopian and Kenyan light roasts. Pour-over brewing accentuates the sparkling, grapefruit-like finish.

Earth

Rich, grounding notes of fresh soil, cedar, tobacco or mushroom that lend a deep, savoury complexity. Typical of wet-hulled Indonesians and darker Sumatran roasts. Immersive in moka-pot or espresso brews where body and depth take centre stage.

Florals

Delicate aromas of jasmine, rose or lavender that bloom as the coffee cools. Most pronounced in heirloom Ethiopian varietals. Gentle filter methods protect these perfume-like volatiles.

Nuts

Toasted almond, hazelnut or peanut-butter warmth. Usually tied to dry-processed Brazilian or Mexican beans and medium roasts. An approachable flavour loved in everyday drip coffee and milk coffee.

Spices

Cinnamon, clove, allspice or a subtle peppery kick that adds complexity and heat. Natural processed coffees often carry this bakery-spice intrigue, heightened in French-press extractions.

Stonefruits

Peach, apricot and nectarine tones that feel plush and juicy on the palate. Look for high-altitude Colombian or Guatemalan lots roasted light-to-medium to preserve these rounded, summer-fruit notes.

How Roast Level Shapes Flavour

Roasting turns raw, grassy-green beans into the aromatic, flavour-packed coffee you brew every day. Time and temperature determine which compounds develop or degrade, so a coffee’s roast level, light, medium or dark, directly steers its acidity, sweetness, body and overall flavour profile.

Light 195-205 °C

Key Chemical Changes
Sugars are only starting to caramelise. Organic acids stay intact; surface remains dry.

Flavour impact
Bright acidity, crisp fruit and floral notes, clear origin character.

Best for
Pour-over, AeroPress, other filter methods.

Tends to showcase citrus, berry, & stonefruit profiles

Medium 205-215 °C

Key Chemical Changes
Maillard browning peaks, sugars caramelise, balanced acids and oils.

Flavour impact
Rounded sweetness, balanced acidity-to-bitterness, emerging caramel, nut and milk-chocolate tones

Best for
Espresso, Coffee with Milk, Aeropress.

Tends to showcase nutty, caramel & deeper fruit profiles

Dark 215 °C+

Key Chemical Changes
Sugars fully caramelise then pyrolyse; surface oils appear. Acids largely break down.

Flavour impact
Low acidity, heavy body, pronounced cocoa, smoke, and earthy depth. Origin nuance subdued

Best for
French press, moka-pot, milk-forward espresso.

Tends to showcase earthy, chocolate & spice profiles

Quick Sensory Queues

Colour

Light cinnamon → rich chestnut → near-black sheen

Aroma When Grinding

Fresh citrus & sweet grain in light roasts, malt & toffee in medium, dark chocolate & smoke in dark.

Crema

Lighter roasts create pale, quickly fading crema. Darker roasts produce thick, dark crema.

Brewing Tips to Highlight Your Preferred Flavour Notes

Dialling in just a few brew variables can nudge a coffee toward the bright citrus-berry side or the deep chocolate-earth side of its flavour profile. Use the quick tweaks below to steer the cup where you want it.

Brew variable Tilt toward
bright / fruity / floral
Tilt toward
sweet / chocolate / earthy
Grind size Slightly coarser — shorter contact time keeps acids lively Slightly finer — greater extraction pulls caramelised sugars
Water temperature 90 – 92 °C (194 – 197 °F) 94 – 96 °C (201 – 205 °F)
Brew ratio 1 : 16–17 (lighter cup) 1 : 14–15 (denser body)
Pour speed / agitation Gentle pour, minimal stirring Vigorous bloom & agitation
Filter type Cone paper / mesh for clarity Flat-bottom or immersion for body
Contact time 2½ – 3 min pour-over
25 s espresso
3½ – 4 min pour-over
30 – 35 s espresso / 4 min French press
Water chemistry ~40 ppm bicarbonate for sharper acidity 80 – 120 ppm Ca/Mg hardness enhances sweetness

Frequently Asked Flavour Questions

How do I identify flavour notes in my coffee?

Start by brewing black coffee, letting it cool slightly, and slurping a spoonful to spray liquid across your palate. Compare what you taste to the nine flavour categories (citrus, berry, stonefruit, floral, chocolate, nutty, spice, caramel, earth). With practice and side-by-side cupping, your brain links those sensations to words on the flavour wheel.

Does roast level really change flavour that much?

Absolutely. Light roasts keep organic acids lively, so you’ll notice brighter citrus and berry notes. Medium roasts balance acidity and sweetness, revealing caramel and nutty tones. Dark roasts drive off acids and caramelise sugars deeper, emphasising chocolate, spice and earthy depth. See the roast-level table above for a quick guide.

Can my brew water affect flavour profiles?

Yes - water chemistry is a hidden lever. Softer water (lower bicarbonate) sharpens perceived acidity and lifts fruity notes, while moderately hard water (80-120 ppm Ca/Mg) rounds sweetness and boosts chocolate/caramel flavours. Extreme hardness or high chlorine can mute aromatics completely.

What’s the difference between tasting notes and added flavours?

Tasting notesare naturally occurring compounds formed by the coffee’s origin, processing and roast; no flavourings are added. When we say a coffee “tastes like peach,” we mean the bean’s volatile compounds resemble those in peach, not that any fruit syrup is mixed in.

Why does the same coffee taste different at home and at my café?

Variables like water profile, grinder burr sharpness, dose weight, brew ratio, temperature control and even cup shape can shift extraction. Replicate your café’s recipe as closely as possible - especially grinder setting and water temperature - to narrow the flavour gap.

How should I store beans to preserve their flavour profile?

Keep whole beans in an airtight, opaque container at room temperature. Avoid direct sunlight, moisture and freezer-fridge cycling. For maximum aromatics, buy only what you’ll use in 3–4 weeks and grind just before brewing.

Still not sure what you're after?

Read our other Coffee Guides

Receive guidance on finding your ideal coffee in two other quick reads. From origin stories to flavour-profiles, these guides give you the know-how to shop with confidence.