Primary Roasters: Where Simplicity Meets Artisan Coffee
Welcome to this month’s coffee subscription box! We’re thrilled to shine a spotlight on Primary Coffee Roasters, a dedicated coffee spot located in the heart of Potts Point. Known for their minimalist approach and exceptional single origins, Primary Coffee Roasters is a gem in Sydney’s coffee scene, offering delicious coffee that’s crafted with precision and passion.
The Art of Coffee at Primary
A Coffee Shop with Purpose
Primary Coffee Roasters is more than just a coffee shop—it's a community hub for coffee enthusiasts. With their clean, modern aesthetic and Hamptons-inspired wall panelling, this dedicated coffee spot is designed to focus your attention on what matters most: the coffee. Every cup of coffee here is a testament to their dedication to coffee craft, where the simplicity of the space allows the complexity of their coffee to truly shine.
Precision in Sourcing and Roasting
At Primary Coffee Roasters, every batch of coffee beans is meticulously sourced and roasted in-house by their head roaster, Jake Brainerd. Their approach is all about enhancing the natural flavours of the coffee regions they work with, ensuring that each single origin coffee tells a unique story. 
This Month’s Coffee Selections
Seasonal Espresso: A Perfect Blend
This month’s box features the Seasonal Espresso, a rich combination of 50% Colombia El Meridiano and 50% Peru Carbajal Lorotupa. Expect notes of caramel, milk chocolate, nougat, and cacao in this smooth and warming drink. It’s a seasonal blend designed to be versatile, perfect for a quick drip coffee or a more indulgent espresso.
Seasonal Espresso Coffee Facts:
- Origin: 50% Colombia El Meridiano, 50% Peru Carbajal Lorotupa
- Flavour Notes: Milk chocolate, nougat, hazelnut, cacao
Filter Coffee #1
Colombia Bella Vista: A Coffee with a Story
The Colombia Bella Vista is another highlight in this month’s box. Produced by Zulieth Sancho Masabuel on her family’s farm, this coffee is a beautiful example of the efforts on coffee production that span generations. Located in the coffee-rich region of San José, Inzá, Colombia, this coffee offers vibrant notes of blueberry, raspberry, and cocoa, perfect for those who appreciate the intricacies of single origin coffee.
Colombia Bella Vista Coffee Facts:
- Origin: Bellavista Farm, San José, Inzá, Colombia
- Flavour Notes: Blueberry, raspberry, cocoa
- Producer: Zulieth Sancho Masabuel
Filter Coffee #2
La Soledad: The Heart of Antigua Coffee
Introducing La Soledad, hailing from the renowned coffee region of Antigua, Guatemala. Nestled on the slopes of Volcán de Agua, this farm is a stunning 12.5-hectare estate run by Ana Lucia Zelaya and her husband, Rony Asensio. Both come from families with deep roots in coffee farming, making them a true coffee power couple.
Ana Lucia, a fourth-generation coffee producer, combines her extensive family knowledge with Rony's hands-on approach to farming. Rony, a passionate and meticulous farmer, manages multiple farms, ensuring that each harvest meets the highest quality standards. Their shared dedication results in a coffee that's rich in flavour and story, capturing the essence of Guatemalan coffee culture.
La Soledad Coffee Facts:
- Origin: Antigua, Sacatepéquez, Guatemala
- Farm Size: 12.5 hectares
- Elevation: 1585 - 1750 MASL
- Varieties: Bourbon, Caturra
- Processing: Washed
- Owners: Ana Lucia Zelaya & Rony Asensio
- Flavour Notes: Pear, floral, hazelnut praline
With its delicate notes of pear and floral undertones, followed by a rich, sweet hazelnut praline finish, La Soledad offers a truly delightful coffee experience. The perfect blend of expertise, passion, and quality, this coffee is a reflection of the heritage and care that goes into every cup.
Where to Buy Primary Coffee Roasters
If these selections have piqued your interest, you can purchase Primary Coffee Roasters’ beans directly from their cafes in Potts Point. These locations offer a full range of their coffee offerings, from individual coffees to carefully crafted seasonal blends. You can also visit their online store to have their delicious coffee delivered straight to your door.
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The Primary Coffee Roasters Experience
A Journey in Coffee
Primary Coffee Roasters is about more than just a caffeine fix—it’s about the entire journey of coffee, from the coffee crops in faraway lands to the coffee circles where enthusiasts gather to enjoy and discuss their favourite brews. Each cup you enjoy is a culmination of their dedication to coffee—a dedication that’s evident in every sip, from the first notes of coffee particles on your tongue to the lingering aftertaste of expertly roasted beans.
The Coffee Community
Primary Coffee Roasters isn’t just about coffee enjoyment; it’s about building a coffee community. They bring together people who appreciate the nuances of coffee craft, from the subtle differences in Coffee Type to the complexities of various coffee regions. Whether you’re a seasoned coffee lover or new to the world of single origins, Primary Coffee Roasters offers an inviting space to explore and deepen your appreciation for this beloved drink.
Conclusion: Sip, Savor, and Enjoy
This month’s subscription box is your ticket to experiencing the best that Primary Coffee Roasters has to offer. From the balanced and versatile Seasonal Espresso to the story-rich Colombia Bella Vista, each coffee is a reflection of the passion and precision that goes into every roast. So brew a cup, sit back, and enjoy the journey that each sip takes you on—straight from the heart of Potts Point and Summer Hill.
FAQs
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What makes Primary Coffee Roasters unique?
- Primary Coffee Roasters is known for its minimalist design and dedication to crafting high-quality, single origin coffees with precision and care.
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Can I visit Primary Coffee Roasters in person?
- Yes, they have a location in Potts Point where you can experience their exceptional coffee firsthand.
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What are the flavour notes of the Seasonal Espresso?
- The Seasonal Espresso features notes of milk chocolate, nougat, hazelnut, and cacao, making it a versatile and warming blend.
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Who produces the Colombia Bella Vista coffee?
- The Colombia Bella Vista is produced by Zulieth Sancho Masabuel, a member of a multi-generational coffee-producing family in San José, Inzá, Colombia.
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How can I purchase coffee from Primary Coffee Roasters?
- You can buy their coffee directly from their cafes or through their online store, where you’ll find a wide selection of individual coffees, seasonal blends, and single origins.